ViacomCBS anuncia One World: Together at Home
A ViacomCBS acaba de anunciar a exibição do One World: Together at Home, um especial televisivo e transmitido mundialmente em apoio à luta contra a pandemia do COVID-19. No Brasil vai ao ar dia 18 de abril, sábado, AO VIVO, às 21h, na MTV, Comedy Central e Paramount Channel.
As marcas ViacomCBS que irão veicular o especial incluem as redes de transmissão CBS nos EUA, Canal 5 no Reino Unido, Rede 10 na Austrália e Telefe na Argentina; BET e MTV em mais de 180 países; e CMT, Comedy Central, Logo, MTV2, Paramount Network, Pop, TV Land e VH1 nos EUA.
A transmissão histórica será apresentada por Jimmy Fallon (The Tonight Show), Jimmy Kimmel (Jimmy Kimmel Live) e Stephen Colbert (The Late Show with Stephen Colbert). Além disso, os amigos da Vila Sésamo estarão à disposição para ajudar a unir e inspirar as pessoas ao redor do mundo.
Com curadoria e colaboração de Lady Gaga, a transmissão também inclui Alanis Morissette, Andrea Bocelli, Billie Eilish, Billie Joe Armstrong, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, FINNEAS, Idris e Sabrina Elba, J Balvin John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan e Stevie Wonder. As pessoas de todo o mundo podem sintonizar e criar medidas no site do movimento.
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O especial também vai contar com uma transmissão digital em várias plataformas globais, incluindo: Alibaba, Amazon Prime Video, Apple, Facebook, Instagram, LiveXLive, Tencent, Tencent Music Entertainment Group, TIDAL, TuneIn, Twitch, Twitter, Yahoo e YouTube. Este especial digital incluirá artistas e apresentações adicionais, além de histórias exclusivas dos heróis da saúde no mundo.
No mês passado, em resposta à pandemia global, o Global Citizen lançou uma campanha urgente em apoio ao COVID-19 Solidarity Response Fund for WHO, desenvolvido pela Fundação das Nações Unidas. Convocando os indivíduos a agir e pedindo aos líderes e corporações mundiais que apoiem com recursos suficientes, o Global Citizen de mais de 130 países ao redor do mundo adotaram diversas ações em apoio ao fundo de resposta.
Neste momento crítico da história, o Global Citizen também está convidando os filantropos a se unirem e apoiarem os esforços imediatos como parte do esforço da organização Give While You Live. Os investidores, os responsáveis pela mudança e os líderes da fundação estão atualizando suas doações e investindo rapidamente em esforços, incluindo sistemas de saúde mais fortes e desenvolvimento de vacinas.
Nas últimas três semanas, a série Together At Home contou com performances de artistas como Chris Martin, John Legend, Charlie Puth, Common, Shawn Mendes, Camila Cabello, Camila Cabello, Ryan Tedder do OneRepublic, Niall Horan, Steve Aoki, Jennifer Hudson e Miguel, Anthony Hamilton, Rufus Wainwright, Hozier e Julianne Hough, entre outros em apoio à campanha da OMS e Global Citizen.
Os compromissos dos apoiadores e parceiros corporativos irão para o COVID-19 Solidarity Response Fund for WHO para apoiar, equipar os profissionais de saúde em todo o mundo e para instituições de caridade que fornecem comida, abrigo e assistência médica àqueles que mais precisam. Esses grupos locais foram verificados para garantir que estão ajudando as comunidades afetadas pelo COVID-19.
Para obter mais informações sobre o Global Citizen e sua campanha WHO’s Solidarity Response Fund, visite globalcitizen.org e siga @GlblCtzn Twitter, Facebook e Instagram usando #GlobalCitizen.
Rodrigo Bueno
Formado em Marketing pela Universidade Anhembi Morumbi, também é Fotógrafo Cultural pela Escola de Fotografia Foto Conceito, já cobriu cerca de 5 mil shows nacionais e internacionais, além de eventos exclusivos como coletivas de imprensa e pré-estreias. Também é Analista de Marketing Digital, Executivo de Negócios, Jornalista, Web Design, Criador e editor de conteúdo de redes sociais.
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